Recently the T-Mobile YouTube channel uploaded a video called Get Ready For #Unlimited55! Anyone 55+ Can Grab 2 Lines Of T-Mobile ONE For $60!:
I think that this is a brilliant marketing strategy and it sounds like a good deal but who knows, and I think that it was a funny and effective video but I am not a fan of the cursing.
If T-Mobile manages to get the message out to enough senior citizens, I imagine that their competition might start to worry a bit, but who knows.