So I read the article and I watched the video in the article, and then I went to YouTube to watch the official trailer and the official first look trailer that was in the American Gods playlist on the official Starz YouTube channel.
I never heard of or read the American Gods book before, but this trailer looks interesting.
Combining real world mythology and fictionalized mythology with deities (gods and goddesses) in an American (United States) setting and context and perspective sounds like an interesting combination, and like something that I would like to watch when it comes out and I might even read the book.