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YouTube Is Going To Discontinue YouTube Fan Funding

Today, the Official YouTube Blog had a post called Can We Chat? Hello Super Chat!, and at the end of their post they announced that they will be discontinuing YouTube Fan Funding:

As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding.

We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly.

While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue.

Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.

What is YouTube doing, and what are they thinking?